Finhay is a personal financial technology platform developed in Vietnam, born from a simple yet highly promising idea: to help Vietnamese people access financial investment more easily through a user-friendly and low-cost application. Launched in 2017, Finhay allows users to invest in mutual fund certificates with as little as VND 50,000 – a modest amount that marked a revolutionary step in a market where investment was previously reserved for individuals with extensive financial knowledge and large capital.
From the outset, Finhay adopted a product, featuring a simple interface and an investment portfolio allocation mechanism tailored to each user’s risk appetite. This was a smart technological choice, ensuring operational efficiency while enabling real-time user feedback collection to support continuous product improvement. The app integrates basic machine learning to categorize user profiles and suggest appropriate portfolios. It also builds a secure transaction management system through data encryption and two-factor authentication.
After five years of development, Finhay expanded its service portfolio beyond mutual funds to include savings, gold trading, securities, and other integrated financial products. One of its strategic milestones in technological expansion was the official acquisition of Vina Securities Joint Stock Company (VNSC), allowing Finhay to become an investment platform with a licensed securities company. This enabled deeper integration of direct investment products. Rather than merely acting as an intermediary, Finhay could now develop its own financial infrastructure to better manage operations, enhance transaction processing speed, and ensure regulatory compliance.
Finhay‘s technology ecosystem goes beyond just an investment app. The company has built a secure backend architecture, integrating APIs with major domestic investment funds and reputable payment gateways to enable real-time trading capabilities. Partnerships with leading telecommunications corporations have helped the platform rapidly expand its user base, while regular audits conducted by Ernst & Young have reinforced transparency and trust.
Throughout its development journey, Finhay has earned recognition from the startup community and tech experts alike. In 2017, the startup was honored as a “Promising Fintech” at Techfest Vietnam and took second place at the 2019 Fintech Summit. Notably, in November 2022, Finhay successfully raised $25 million in a Series B funding round from investors such as Openspace Ventures and VI Group. This marked a significant milestone—not only in terms of capital but also as a testament to investors’ confidence in the startup’s technological potential and scalability.
Compared to traditional investment platforms in Vietnam, Finhay stands out for its ability to “popularize” financial activities—transforming a typically inaccessible sector into a more approachable experience, especially for young users. While conventional securities firms often require a complex account-opening process, high minimum investments, and provide limited support tools for beginners, Finhay offers a seamless user journey—from registration, electronic Know Your Customer (eKYC), funding the account, and portfolio allocation to profit tracking—all within a single app.
With over 3 million users and accolades from regional technology awards, Finhay is steadily shaping a personal investment platform that not only thrives in the domestic market but also approaches regional standards. It is a prime example of how a technological idea can evolve into a platform that genuinely impacts the financial lives of Vietnamese people.
