From Startup Idea to Leading Gamification Platform
Woay is a technology startup founded to address the challenge of how businesses can interact more effectively with customers in the digital age. Since 2021, Woay has developed a platform that enables businesses to easily design marketing minigames—such as spin-the-wheel, quizzes, and lucky draws—without requiring any programming knowledge.
By applying gamification—the method of integrating game elements into marketing campaigns—Woay helps businesses increase customer engagement, collect potential customer data, boost sales, and build brand loyalty.
Milestones at TECHFEST and Shark Tank Vietnam
In 2021, Woay was named among the Top 10 startups at the National Innovative Startup Talent Search Contest (TECHFEST Vietnam). Following this, Woay appeared on Shark Tank Vietnam, where the startup successfully convinced Shark Nguyễn Hòa Bình to invest 1 billion VND for a 20% equity stake, valuing the company at 5 billion VND. This marked an important turning point, opening opportunities to expand its products and access more professional markets.
Impressive Growth After Reality TV Exposure
After Shark Tank, Woay continuously expanded its scale and enhanced its platform. As of now:
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Over 3,000 minigame campaigns have been deployed
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More than 50 million plays from end users
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Over 300 corporate clients across diverse industries
Several major brands that have used Woay’s platform include:
- Home Credit, Shinhan Bank, ACB (Banking);
- Grab Food, Galaxy Play, SSI (Technology, Finance, Entertainment).
This demonstrates that Woay not only serves SMEs but is also well-suited for large enterprises in marketing campaigns, product launches, or sales promotions.
Why Woay Attracts the Market
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No Programming Required: Marketing teams can easily create interactive games within minutes
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Transparent Data: Customer lead information is collected for remarketing purposes
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Cost Optimization: Compared to traditional campaigns, gamification offers lower costs and higher effectiveness
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Enhanced Brand Engagement: Users find the experience fun and memorable, encouraging repeat interactions
Woay’s Future Vision
Woay is continuing to develop its product towards AI-driven personalized minigame experiences while integrating APIs with popular CRM and advertising platforms. This enables businesses to connect customer data seamlessly throughout the entire journey from brand awareness to purchase.
With the advantage of being a Vietnamese startup that owns its proprietary technology—easy to implement and easy to measure—Woay has strong potential to expand into Southeast Asian markets in the near future.
