When Abivin launched in 2015, the problem the startup aimed to solve seemed straightforward: optimizing delivery operations in the supply chain. However, from the perspective of its founding team, existing logistics management tools at the time had numerous limitations—they were fragmented, lacked data integration, failed to adapt to industry-specific needs, and most notably, did not harness the power of artificial intelligence (AI). With that in mind, Abivin set out to develop a platform that leverages AI and Big Data to optimize the entire supply chain—from delivery scheduling and route planning to real-time fleet performance monitoring.
This vision materialized into a product called Abivin vRoute, a SaaS platform available on both web and mobile, enabling businesses to input order data and receive automated recommendations for optimal delivery routes. Abivin’s tech stack centers around its proprietary AI platform, built in-house, alongside technologies such as Python for algorithm processing, PostgreSQL for data storage, and visualization tools like Tableau to support decision-making. What sets vRoute apart is its ability to solve complex logistics problems—multi-origin dispatching, delivery time constraints, vehicle limitations, and prioritized order handling—far beyond the capabilities of traditional route management software, which typically relies on the nearest-distance approach.
Following internal testing, the product quickly proved its effectiveness when adopted by companies in Vietnam’s FMCG and food distribution sectors. Internal reports showed a reduction of up to 40% in logistics operating costs and an on-time delivery rate exceeding 95%. These results stem from a continuous R&D process, refined based on real-world feedback—particularly the integration of live traffic, weather, and user behavior data to enhance the optimization algorithm.
The product’s success marked several milestones for Abivin within the startup ecosystem. In 2018, the company won the Techfest Vietnam competition, secured a $200,000 investment from Shark Dzung Nguyen, and became a finalist at the ASEAN Rice Bowl Startup Awards. But the most pivotal moment came in 2019, when Abivin outperformed over 40,000 global startups to win the Startup World Cup in San Francisco, hosted by Pegasus Tech Ventures. This victory not only affirmed the technological capabilities of a Vietnamese startup but also served as an inspiration for the domestic innovation and entrepreneurship ecosystem.
Following this success, Abivin expanded to regional markets, partnering with major enterprises such as DSV Vietnam, FrieslandCampina, KOSPA Logistics Myanmar, and Saigon Newport Corporation. To meet diverse client needs, Abivin went beyond standard KPI dashboards, incorporating predictive analytics and real-time fleet management features. The platform’s modular design allowed it to adapt seamlessly across various industries, from FMCG and retail to manufacturing and specialized logistics services.
One of the most valuable lessons from Abivin lies in the product team’s close alignment with real-world needs. Rather than chasing flashy or overly complex technologies, the team remained focused on solving the core problems of their customers with effective and easy-to-deploy solutions. Instead of building a cumbersome system, Abivin adopted an “AI-as-a-Service” approach—offering AI capabilities as scalable, integrable services. This strategy aligns well with the realities of many Asian enterprises, which are still undergoing digital transformation and may not yet be ready for large-scale infrastructure investments.
For startups developing technology products, Abivin’s journey demonstrates that the “most advanced” solution isn’t always the best. What matters most is a deep understanding of the problem at hand, designing solutions around actual needs, validating and iterating continuously, and above all, maintaining flexibility in implementation. Abivin’s consistent focus on one core goal—helping businesses operate their supply chains more efficiently—has laid the foundation for its current success.
From a technology idea born in Vietnam, Abivin has built a product with global competitiveness. Achieving this required not only technical prowess, but also long-term vision, persistent R&D, and strong connections with the startup ecosystem—from investors and technical enablers to the user community. With plans to continue expanding internationally and integrate more deeply with enterprise management systems, Abivin is steadily moving toward its ambition of becoming the core technology platform for global smart logistics.
