ThinkPrompt, a Vietnamese startup established in 2023, with a clear vision from the outset: to harness the power of artificial intelligence (AI) to develop products that address real-world problems while enhancing users’ productivity and creativity. Amid a global surge in AI adoption, ThinkPrompt has chosen its own path—focusing on simple, intuitive AI applications that deliver immediate results and are scalable on an international level. This approach is best reflected in its two standout products: DocTranslate.io and Magicme.me.
DocTranslate.io is an AI-powered document translation platform, introduced as a solution capable of accelerating translation processes by up to ten times compared to traditional methods. Beyond speed, the product incorporates a layout recognition mechanism that preserves the original file format upon export—an area where many conventional translation tools fall short. Before DocTranslate.io, popular options such as Google Translate and DeepL typically offered segmented content translation and often required manual formatting afterward. For businesses or organizations that frequently work with contracts, reports, legal documents, or technical papers, DocTranslate.io offers a time-saving solution while maintaining high standards of accuracy and presentation. According to internal data, the platform is already in use at several educational institutions and startups in Vietnam, including the Posts and Telecommunications Institute of Technology and startup teams operating in Southeast Asian markets.
The second product, Magicme.me, takes an entirely different direction—leveraging AI to serve entertainment and personal creativity needs. Users can upload their own photos and receive personalized memes generated through AI suggestions. More than just a playful tool, Magicme.me opens up new possibilities for user engagement—where individuals become part of the content they create. This aligns with a broader trend among AI products in 2024, which aim to personalize user experience and enhance social media virality. Though still a simple MVP, Magicme.me has already attracted a significant number of users from outside Vietnam, particularly Gen Z audiences in Indonesia and the Philippines, signaling the strong potential of user-generated content in the region.
On the technology front, ThinkPrompt utilizes large language models (LLMs) in combination with internal filters and algorithms to ensure output is contextually appropriate for each target market. While the startup has not disclosed its full tech stack, the founding team shared that they prioritize customizable open-source tools and integrate APIs from powerful models such as those provided by OpenAI and Hugging Face. Notably, ThinkPrompt’s technical team works remotely across locations from Vietnam to Singapore, reflecting the flexible operational model embraced by modern startups in a globalized environment.
The growth journey of ThinkPrompt has not only been recognized by its user community but also acknowledged by key players within the startup ecosystem. The startup was ranked among the top 5 at TECHFEST 2024—one of the most prominent technology events for the innovative startup community. This achievement helped the founding team refine their products while reaching their target users and potential investors more effectively.
In a startup ecosystem still in its formative stage like Vietnam’s, ThinkPrompt serves as a prime example of how a young startup team can go from idea to globally competitive product—when they choose the right strategy, the right timing, and leverage local tech strengths in tandem with international trends.