WOAY is a tech startup established to address the challenge of helping businesses interact more effectively with customers in the digital age. Originating from practical needs in the marketing field, the founding team developed a platform that enables businesses to design interactive minigames—such as spin-the-wheel, quizzes, or lucky draws—without requiring any programming skills. This idea quickly attracted attention for offering a fresh approach to customer engagement and retention.
The core technology of WOAY lies in its ability to gamify marketing campaigns, creating engaging experiences that boost interaction rates and facilitate the collection of potential customer data. The initial MVP was built on a web-based platform, designed with a simple and user-friendly interface that focused on three key aspects: ease of game creation, measurable results, and seamless integration with other communication channels. After a period of testing and collecting user feedback, the platform was upgraded with a more intuitive interface, enhanced data analytics, and the ability to connect with CRM systems and popular advertising platforms.
2021 marked a major turning point when WOAY was selected among the Top 10 TECHFEST Vietnam’s National Technopreneur Contest 2021. Shortly afterward, the startup appeared on Shark Tank Vietnam, where it successfully secured an investment of 1 billion VND from Shark Nguyễn Hòa Bình in exchange for 20% equity. This event not only brought financial support but also opened opportunities to expand the product and access a more professional business clientele.
Following its television debut, WOAY experienced rapid growth. To date, the platform has supported over 3,000 minigame campaigns with more than 50 million user plays, serving more than 300 businesses across various industries. Notable clients include Home Credit, Shinhan Bank, and ACB in the financial sector, as well as Grab Food and Galaxy Play in the technology and entertainment fields. This success demonstrates that the platform is not only suitable for SMEs but also flexible enough to support large corporations in marketing campaigns, product launches, or sales activation efforts.
What makes WOAY particularly appealing is its ability to eliminate technical barriers for marketing teams. Game creation takes just a few minutes, user data is transparently collected for remarketing purposes, and the implementation cost is often significantly lower than that of traditional marketing methods. Most importantly, the element of fun enhances brand memorability, driving higher engagement frequency and customer loyalty.
The journey of WOAY exemplifies how a local tech startup can create a distinctive, easy-to-implement, and measurable product, thereby establishing a solid position in the digital marketing industry. The company is now working on integrating AI to personalize user experiences within each minigame and expanding data connectivity throughout the customer journey via API integration with CRM and advertising platforms.
With full ownership of its technology platform, an experienced operations team, and a clear product strategy, WOAY is well-positioned to expand into Southeast Asian markets. The lesson from WOAY shows that when a startup successfully addresses the challenges of user experience and data in marketing, it can make a significant impact—even when starting from a limited market like Vietnam.
